2020
Paymob
Paymob is a fast-scaling fintech platform enabling businesses to accept payments easily. I led product design across B2B and B2C, focusing on payment flows, dashboards, and onboarding. The goal: simplify financial operations while ensuring trust, speed, and scale.
Fintech
Payments
Know More
Designing a Scalable Fintech Experience That Combines Financial Simplicity, Transactional Speed And Growth-Driven Product Thinking.®
Where design meets fintech scale — and every second counts.
Paymob operates in a complex space: enabling merchants to accept digital payments while meeting local regulations and delivering seamless experiences. I joined the team during a high-growth phase to shape their product from the inside out.
My focus was on designing payment links, merchant dashboards, onboarding flows, and scalable design systems for future modules. Each feature needed to be frictionless, transparent, and trustworthy — from a single user to enterprise merchants.
Through strategic UX thinking and iterative design, I helped Paymob create a platform that businesses not only adopted but loved to use. The result was a product that blended usability with the robust nature of fintech infrastructure.
Problem
Confusing Payment Interfaces Were Hurting Adoption, While a Lack of System-Level UX Slowed Merchant Onboarding and Trust
Early-stage Paymob had functional tools, but the UI lacked structure and hierarchy. New merchants struggled to generate payment links or access their transaction data quickly, leading to high drop-off and support requests.
B2B users needed clarity — they wanted to know where their money was, what fees applied, and how to reconcile earnings. The product didn't yet communicate financial certainty, a non-negotiable in fintech.
There was also no scalable design system, leading to inconsistencies across merchant and customer experiences. In a space where trust and precision matter, these UX gaps impacted growth and credibility.
Process
UX-Led Transformation Built on Merchant Feedback, Design System,s and Conversion-Oriented Payment Flows To Serve B2B, SMEs, and Marketplace Clients
I began with a detailed UX audit, then collaborated closely with product and compliance teams to understand all transaction scenarios and edge cases. We interviewed merchants to discover their top friction points.
Using Figma, I built a design system to unify Paymob’s UI across mobile and web. I also designed a payment link feature from scratch, enabling merchants to create, track, and manage payments effortlessly, with clear transactional logic.
Analytics from GA4, merchant feedback, and support data helped us prioritise improvements. We tested in tight loops, allowing the product to evolve rapidly without compromising fintech-grade precision or compliance.
Solution
A Unified Fintech Dashboard Experience With Smarter Payment Tools, Real-Time Insights And UX That Builds Merchant Confidence
We launched a revamped merchant dashboard with modular widgets — earnings, transactions, payout statuses, and fees — all presented with clarity and consistency. The UI reinforced confidence in the product and empowered fast decision-making.
The new payment links module allowed merchants to generate, customize, and share links within seconds, with real-time tracking and performance insights built-in. Visual clarity met transactional logic head-on.
As a result, Paymob saw a significant reduction in onboarding time, a 31% increase in merchant activation rate, and improved retention across key usage milestones. The product became a trusted financial layer for SMEs and enterprise users alike.
More Works
(VL® — 02)
©2024
FAQ
01
What do you need from me before we start a project?
02
Do you work on an hourly basis?
03
Can I hire you full-time or on a retainer basis?
04
How long does a typical product design engagement take?
05
Do you handle both design and development?
06
What’s your approach to launching a product?
07
Can you improve or redesign an existing product?
08
What tools and processes do you use for communication and project tracking?
2020
Paymob
Paymob is a fast-scaling fintech platform enabling businesses to accept payments easily. I led product design across B2B and B2C, focusing on payment flows, dashboards, and onboarding. The goal: simplify financial operations while ensuring trust, speed, and scale.
Fintech
Payments
Know More
Designing a Scalable Fintech Experience That Combines Financial Simplicity, Transactional Speed And Growth-Driven Product Thinking.®
Where design meets fintech scale — and every second counts.
Paymob operates in a complex space: enabling merchants to accept digital payments while meeting local regulations and delivering seamless experiences. I joined the team during a high-growth phase to shape their product from the inside out.
My focus was on designing payment links, merchant dashboards, onboarding flows, and scalable design systems for future modules. Each feature needed to be frictionless, transparent, and trustworthy — from a single user to enterprise merchants.
Through strategic UX thinking and iterative design, I helped Paymob create a platform that businesses not only adopted but loved to use. The result was a product that blended usability with the robust nature of fintech infrastructure.
Problem
Confusing Payment Interfaces Were Hurting Adoption, While a Lack of System-Level UX Slowed Merchant Onboarding and Trust
Early-stage Paymob had functional tools, but the UI lacked structure and hierarchy. New merchants struggled to generate payment links or access their transaction data quickly, leading to high drop-off and support requests.
B2B users needed clarity — they wanted to know where their money was, what fees applied, and how to reconcile earnings. The product didn't yet communicate financial certainty, a non-negotiable in fintech.
There was also no scalable design system, leading to inconsistencies across merchant and customer experiences. In a space where trust and precision matter, these UX gaps impacted growth and credibility.
Process
UX-Led Transformation Built on Merchant Feedback, Design System,s and Conversion-Oriented Payment Flows To Serve B2B, SMEs, and Marketplace Clients
I began with a detailed UX audit, then collaborated closely with product and compliance teams to understand all transaction scenarios and edge cases. We interviewed merchants to discover their top friction points.
Using Figma, I built a design system to unify Paymob’s UI across mobile and web. I also designed a payment link feature from scratch, enabling merchants to create, track, and manage payments effortlessly, with clear transactional logic.
Analytics from GA4, merchant feedback, and support data helped us prioritise improvements. We tested in tight loops, allowing the product to evolve rapidly without compromising fintech-grade precision or compliance.
Solution
A Unified Fintech Dashboard Experience With Smarter Payment Tools, Real-Time Insights And UX That Builds Merchant Confidence
We launched a revamped merchant dashboard with modular widgets — earnings, transactions, payout statuses, and fees — all presented with clarity and consistency. The UI reinforced confidence in the product and empowered fast decision-making.
The new payment links module allowed merchants to generate, customize, and share links within seconds, with real-time tracking and performance insights built-in. Visual clarity met transactional logic head-on.
As a result, Paymob saw a significant reduction in onboarding time, a 31% increase in merchant activation rate, and improved retention across key usage milestones. The product became a trusted financial layer for SMEs and enterprise users alike.
More Works
(VL® — 02)
©2024
FAQ
01
What do you need from me before we start a project?
02
Do you work on an hourly basis?
03
Can I hire you full-time or on a retainer basis?
04
How long does a typical product design engagement take?
05
Do you handle both design and development?
06
What’s your approach to launching a product?
07
Can you improve or redesign an existing product?
08
What tools and processes do you use for communication and project tracking?
2020
Paymob
Paymob is a fast-scaling fintech platform enabling businesses to accept payments easily. I led product design across B2B and B2C, focusing on payment flows, dashboards, and onboarding. The goal: simplify financial operations while ensuring trust, speed, and scale.
Fintech
Payments
Know More
Designing a Scalable Fintech Experience That Combines Financial Simplicity, Transactional Speed And Growth-Driven Product Thinking.®
Where design meets fintech scale — and every second counts.
Paymob operates in a complex space: enabling merchants to accept digital payments while meeting local regulations and delivering seamless experiences. I joined the team during a high-growth phase to shape their product from the inside out.
My focus was on designing payment links, merchant dashboards, onboarding flows, and scalable design systems for future modules. Each feature needed to be frictionless, transparent, and trustworthy — from a single user to enterprise merchants.
Through strategic UX thinking and iterative design, I helped Paymob create a platform that businesses not only adopted but loved to use. The result was a product that blended usability with the robust nature of fintech infrastructure.
Problem
Confusing Payment Interfaces Were Hurting Adoption, While a Lack of System-Level UX Slowed Merchant Onboarding and Trust
Early-stage Paymob had functional tools, but the UI lacked structure and hierarchy. New merchants struggled to generate payment links or access their transaction data quickly, leading to high drop-off and support requests.
B2B users needed clarity — they wanted to know where their money was, what fees applied, and how to reconcile earnings. The product didn't yet communicate financial certainty, a non-negotiable in fintech.
There was also no scalable design system, leading to inconsistencies across merchant and customer experiences. In a space where trust and precision matter, these UX gaps impacted growth and credibility.
Process
UX-Led Transformation Built on Merchant Feedback, Design System,s and Conversion-Oriented Payment Flows To Serve B2B, SMEs, and Marketplace Clients
I began with a detailed UX audit, then collaborated closely with product and compliance teams to understand all transaction scenarios and edge cases. We interviewed merchants to discover their top friction points.
Using Figma, I built a design system to unify Paymob’s UI across mobile and web. I also designed a payment link feature from scratch, enabling merchants to create, track, and manage payments effortlessly, with clear transactional logic.
Analytics from GA4, merchant feedback, and support data helped us prioritise improvements. We tested in tight loops, allowing the product to evolve rapidly without compromising fintech-grade precision or compliance.
Solution
A Unified Fintech Dashboard Experience With Smarter Payment Tools, Real-Time Insights And UX That Builds Merchant Confidence
We launched a revamped merchant dashboard with modular widgets — earnings, transactions, payout statuses, and fees — all presented with clarity and consistency. The UI reinforced confidence in the product and empowered fast decision-making.
The new payment links module allowed merchants to generate, customize, and share links within seconds, with real-time tracking and performance insights built-in. Visual clarity met transactional logic head-on.
As a result, Paymob saw a significant reduction in onboarding time, a 31% increase in merchant activation rate, and improved retention across key usage milestones. The product became a trusted financial layer for SMEs and enterprise users alike.
More Works
©2024
FAQ
What do you need from me before we start a project?
Do you work on an hourly basis?
Can I hire you full-time or on a retainer basis?
How long does a typical product design engagement take?
Do you handle both design and development?
What’s your approach to launching a product?
Can you improve or redesign an existing product?
What tools and processes do you use for communication and project tracking?